An analysis of consumer behaviour when adopting technological innovation : a Brazilian perspective of e-books
Márcio de Oliveira Mota and Danielle Miranda de Oliveira Arruda Gomes
| Year of publication: |
2011
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|---|---|
| Authors: | Oliveira Mota, Márcio de ; Oliveira Arruda Gomes, Danielle Miranda de |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 2, p. 101-115
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| Subject: | Konsumentenverhalten | Consumer behaviour | Buch | Book | Digitale Güter | Digital goods | Innovationsmanagement | Innovation management | Strukturgleichungsmodell | Structural equation model | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405922