An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books
| Year of publication: |
2011
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| Authors: | Mota, M?rcio De Oliveira ; Gomes, Danielle Miranda De Oliveira Arruda |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 6.2011, 2 (1.1.), p. 101-116
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