An analysis of corporate e-mail communication as part of airlines' service recovery strategy
Astrid Dickinger; Ulrike Bauernfeind
| Year of publication: |
2009
|
|---|---|
| Authors: | Dickinger, Astrid ; Bauernfeind, Ulrike |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 2, p. 156-168
|
| Subject: | Fluggesellschaft | Airline | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | E-Mail | E-mail |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863493