An analysis of customer-pull factors and the process of store loyalty
Shalini Nath Tripathi
| Year of publication: |
2009
|
|---|---|
| Authors: | Tripathi, Shalini Nath |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 13.2009, 1, p. 91-103
|
| Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenservice | Customer service |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003853388