An analysis of price strategies with price matching in the presence of showrooming
Yuwen Zeng and Wenhua Hou
| Year of publication: |
2024
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|---|---|
| Authors: | Zeng, Yuwen ; Hou, Wenhua |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 31.2024, 2, p. 1061-1092
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| Subject: | multi-channel | price matching | retail pricing | showrooming | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Matching | Einzelhandel | Retail trade | Preiswettbewerb | Price competition | Preistheorie | Price theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014441155