An analytic hierarchy process approach to assessing consumers' distribution channel preference
Wei-yu Kevin Chiang and Zhen Li
| Year of publication: |
2010
|
|---|---|
| Authors: | Chiang, Wei-yu Kevin ; Li, Zhen |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 2/3, p. 78-96
|
| Subject: | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | AHP-Verfahren | AHP approach | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964411