An application of fuzzy logic to service quality research : a case of fitness service
Year of publication: |
2010
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Authors: | Martínez, Jose A. ; Ko, Yong Jae ; Martínez, Laura |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 5, p. 502-523
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Subject: | Fitness-Wirtschaft | Fitness industry | Dienstleistungsqualität | Service quality | Fuzzy-Set-Theorie | Fuzzy sets | Spanien | Spain |
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