An application of retailing service quality practices influencing customer loyalty toward retailers
Year of publication: |
2017
|
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Authors: | Sivapalan, Achchuthan ; Jebarakirthy, Charles |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 7, p. 842-857
|
Subject: | Customer loyalty | Supermarkets | Dimensions of RSQ | Information on retailers | Retailing service quality (RSQ) | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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