An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product
| Year of publication: |
1995
|
|---|---|
| Authors: | Jain, Dipak ; Mahajan, Vijay ; Muller, Eitan |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 12.1995, 2, p. 124-135
|