An approach to integrating market research with customer insights through the development of IoT products
Karla Straker, Genevieve Mosely and Cara Wrigley
| Year of publication: |
2021
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|---|---|
| Authors: | Straker, Karla ; Mosely, Genevieve ; Wrigley, Cara |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 3, p. 239-255
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| Subject: | Customer behavior | deep customer insights | design innovation | design thinking | internet of things (IoT) | latent customer needs | Internet der Dinge | Internet of things | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Innovation | Produktgestaltung | Product design | Kundenintegration | Customer integration | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1792387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515187