Design and a deep customer insight approach to innovation
Rebecca Price and Cara Wrigley
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Price, Rebecca ; Wrigley, Cara |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 2, p. 92-105
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| Subject: | Customer experience | design thinking | design-led innovation | innovation | airport | unknown customer | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Flughafen | Airport | Produktgestaltung | Product design | Produktentwicklung | New product development | Kundenintegration | Customer integration | Design Thinking | Design thinking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1092405 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459996