An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Morteza Namvar; Sahand Khakabimamaghani; Mohammad Reza Gholamian
| Year of publication: |
2011
|
|---|---|
| Authors: | Namvar, Morteza ; Khakabimamaghani, Sahand ; Gholamian, Mohammad Reza |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 3/4, p. 220-235
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Data Mining | Data mining | Bevölkerungsentwicklung | Demographic development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009489261