An Approach to the Optimal Positioning of a New Product
Year of publication: |
1983
|
---|---|
Authors: | Gavish, Bezalel ; Horsky, Dan ; Srikanth, Kizhanatham |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 29.1983, 11, p. 1277-1297
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | new products |
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