An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty
Year of publication: |
2019
|
---|---|
Authors: | Yadav, Manish Kumar ; Rai, Alok Kumar |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 3, p. 7-23
|
Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Taiwan |
-
Moon, Hee-Cheol, (2018)
-
Chen, Shun-Hsing, (2017)
-
Giovanis, Apostolos, (2017)
- More ...
-
Does a corporate governance aspect matter for business responsibility reporting readability?
Prusty, Twinkle, (2018)
-
Service quality gap analysis in Indian banks : an empirical study
Rai, Alok Kumar, (2009)
-
Service quality gap analysis in Indian banks : an empirical study
Rai, Alok Kumar, (2009)
- More ...