An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty
Manish Kumar Yadav and Alok Kumar Rai
| Year of publication: |
2019
|
|---|---|
| Authors: | Yadav, Manish Kumar ; Rai, Alok Kumar |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 3, p. 7-23
|
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012111266