An asymmetric configural model approach for understanding complainer emotions and loyalty
Berna Tari Kasnakoglu, Cengiz Yilmaz, Kaan Varnali
| Year of publication: |
September 2016
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|---|---|
| Authors: | Kasnakoglu, Berna Tari ; Yılmaz, Çengiz ; Varnali, Kaan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3659-3672
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| Subject: | Complainer emotions | Customer complaint behavior | CCB | Complaint management | Complexity theory | fsQCA | Beschwerdemanagement | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515218