Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Kaan Varnali; Cengiz Yilmaz; Aysegul Toker
| Year of publication: |
2012
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|---|---|
| Authors: | Varnali, Kaan ; Yılmaz, Çengiz ; Toker, Aysegul |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 570-581
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| Subject: | Mobile advertising | Mobile marketing | SMS advertising | Permission-based marketing | Experimental research | Mobile Marketing | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment | Mobile Business | Mobile business | Mobiltelefon | Mobile phone | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730147