An efficient customer churn prediction technique using combined machine learning in commercial banks
Van-Hieu Vu
| Year of publication: |
2024
|
|---|---|
| Authors: | Vu, Van-Hieu |
| Published in: |
Operations research forum. - Cham : Springer International Publishing, ISSN 2662-2556, ZDB-ID 2978290-9. - Vol. 5.2024, 3, Art.-No. 66, p. 1-20
|
| Subject: | Machine learning | Banks | Customer churn | Customers retention | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Data Mining | Data mining |
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