An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Yacheng Sun; Shibo Li; Baohong Sun
| Year of publication: |
2015
|
|---|---|
| Authors: | Sun, Yacheng ; Li, Shibo ; Sun, Baohong |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 5, p. 646-668
|
| Subject: | bucket-based price discrimination | subscription service | usage uncertainty | stockout | overpurchase | dynamic purchase decisions | optimal pricing | product design | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kaufentscheidung | Purchase decision | Theorie | Theory | Produktgestaltung | Product design | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372806