An empirical analysis of digital music bundling strategies
Brett Danaher; Yan Huang; Michael D. Smith, Rahul Telang
| Year of publication: |
2014
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|---|---|
| Authors: | Danaher, Brett ; Huang, Yan ; Smith, Michael D. ; Telang, Rahul |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1413-1433
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| Subject: | information goods | bundling | digital music | price elasticity | natural experiment | Digitale Musik | Digital music | Digitale Güter | Digital goods | Musikwirtschaft | Music industry | Leistungsbündel | Bundling strategy | Preiselastizität | Price elasticity | Musik | Music | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Urheberrecht | Copyright law |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381867