An empirical analysis of the stage model of Business-to-Business relationships in South Korea : a longitudinal study
Year of publication: |
2019
|
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Authors: | Ju, Chang Bum ; Ha, Hong Youl |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 25.2019, 3, p. 367-391
|
Subject: | B2B relationships | Correction | exit intentions | firm performance | longitudinal study | Stage model | Südkorea | South Korea | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Längsschnittanalyse | Longitudinal analysis | Beziehungsmarketing | Relationship marketing |
Description of contents: | Description [doi.org] |
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