An empirical analysis on the impact of risk on customer loyalty in electronic commerce
Ramakrishnan Ramanathan
| Year of publication: |
2011
|
|---|---|
| Authors: | Ramanathan, Ramakrishnan |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 9.2011, 2, p. 183-201
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Risikomanagement | Risk management | Varianzanalyse | Analysis of variance | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270121