An empirical examination of the dimensionality of power in a channel of distribution
Year of publication: |
1977
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Authors: | Lusch, Robert F. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 5.1977, 4, p. 361-368
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Subject: | Absatzweg | Kraftfahrzeugmarkt | Vereinigte Staaten |
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