An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Ashish Kumar
| Year of publication: |
2021
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|---|---|
| Authors: | Kumar, Ashish |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-13
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| Subject: | Email marketing | Email design elements | Email open | Email click | Email reopen | Consumer purchase | Marketing communication | E-Mail | E-mail | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431699