An empirical examination of the link between CSR and consumer purchase behaviour
Anupam Singh, Raghava R. Gundala and Seema Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Singh, Anupam ; Gundala, Raghava Rao ; Singh, Seema |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 28.2023, 5/6, p. 316-334
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| Subject: | corporate social responsibility | CSR | consumer loyalty | consumer trust | purchase behaviour | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2023.135061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442322