An empirical investigation into the impact of relationship selling and LMX on salespeople's behaviours and sales effectiveness
Year of publication: |
2009
|
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Authors: | Paparoidamis, Nicholas G. ; Guenzi, Paolo |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 7/8, p. 1053-1075
|
Subject: | Verkaufspersonal | Salespeople | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Absatz | Sales | Verkaufsförderung | Sales promotion |
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