An empirical investigation of franchisees’ multi-unit ownership strategy

Dildar Hussain, Haroldo Monteiro Da Silva Filho

The franchising researchers have called for bringing in empirical evidence from developing countries and particularly the emerging markets as many believe that the future of franchising lies in these markets. [...]our study makes an important contribution to franchising literature by presenting first empirical evidence on how franchisees choose to become multi-unit franchisees.

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Year of publication:	2016
Authors:	Hussain, Dildar ; Da Silva Filho, Haroldo Monteiro
Published in:	Marketing from information to decision. - Cluj-Napoca : [Verlag nicht ermittelbar], ZDB-ID 2602480-9. - Vol. 9.2016, p. 65-66
Subject:	multi-unit franchising \| partner trust \| franchisee experience \| empirical analysis \| Brazil \| Franchising \| Brasilien \| Vertrauen \| Confidence \| Transaktionskosten \| Transaction costs \| Prinzipal-Agent-Theorie \| Agency theory

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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