An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Raphael Odoom, Henry Boateng, Bismark Omane Asante
| Year of publication: |
2017
|
|---|---|
| Authors: | Odoom, Raphael ; Boateng, Henry ; Asante, Bismark Omane |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 11, p. 2767-2784
|
| Subject: | Brand management | Brand image | Hospitality | Restaurants | Brands | Brand engagement | Relationship marketing | Perceived relational benefits | Beziehungsmarketing | Markenführung | Gastronomie | Restaurant industry | Markenimage | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-01-2016-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799898