An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Darrel D. Muehling and Vincent J. Pascal
| Year of publication: |
2011
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|---|---|
| Authors: | Muehling, Darrel D. ; Pascal, Vincent J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 107-122
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241271