The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
| Year of publication: |
2002
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|---|---|
| Authors: | Pascal, Vincent J. ; Sprott, David E. ; Muehling, Darrel D. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 24.2002, 1, p. 39-50
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