THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Year of publication: |
2004
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Authors: | Muehling, Darrel D. ; Sprott, David E. ; Sprott, David E. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 3, p. 25-36
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