An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Swapnil Mackasare and Sanjit Roy Chowdhury
| Year of publication: |
2018
|
|---|---|
| Authors: | Mackasare, Swapnil ; Chowdhury, Sanjit Roy |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 3, p. 203-236
|
| Subject: | online shopping | consumer behaviour | online shopping factors | e-commerce transactions | e-loyalty | e-satisfaction | web-based purchasing | consumer loyalty in e-commerce | India | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Indien | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966932