An empirical study of free product sampling and rating bias
Zhijie Lin, Ying Zhang, Yong Tan
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Zhijie ; Zhang, Ying ; Tan, Yong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 260-275
|
| Subject: | product sampling | product trial | rating bias | product review | word-of-mouth | electronic commerce | econometric analysis | Produktivität | Productivity | Virales Marketing | Viral marketing | Stichprobenerhebung | Sampling | Systematischer Fehler | Bias | Electronic Commerce | E-commerce | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038223