An empirical study of national vs. local pricing by chain stores under competition

Yang Li, Brett R. Gordon, Oded Netzer

Year of publication:	September-October 2018
Authors:	Li, Yang ; Gordon, Brett R. ; Netzer, Oded
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 5, p. 812-837
Subject:	pricing \| retailing \| competitive strategy \| geographic price targeting \| national pricing policy \| local pricing policy \| hybrid pricing policy \| Preismanagement \| Pricing strategy \| Theorie \| Theory \| Preisregulierung \| Price regulation \| Preiswettbewerb \| Price competition \| Wettbewerbsstrategie \| Competitive strategy \| Einzelhandel \| Retail trade

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