An empirical study of the cross-channel effects between web and mobile shopping channels
Lei Huang, Xianghua Lu, Sulin Ba
| Year of publication: |
2016
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|---|---|
| Authors: | Huang, Lei ; Lu, Xianghua ; Ba, Sulin |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 2, p. 265-278
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| Subject: | Mobile commerce | Multichannel retailing | Synergy effect | Cannibalization effect | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Mobilkommunikation | Mobile communications | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2015.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011448507