An empirical study of the effects of consumer knowledge on fit perception in brand extension success

Soumi Paul and Saroj Kumar Datta

Year of publication:	2013
Authors:	Paul, Soumi ; Datta, Saroj Kumar
Published in:	The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 1, p. 37-50
Subject:	Konsumentenverhalten \| Consumer behaviour \| Markentransfer \| Brand extension \| Markenimage \| Brand image \| Erfolgsfaktor \| Success factor \| Wahrnehmung \| Perception

Check Google Scholar |

More access options

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009756788

A service of the