An empirical study to understand the parameters affecting customers' satisfaction toward fashion brands following sustainable practices

Varsha Mishra, Jyoti Shaw, Ankita Singh, Aditya Vikram Singh, and Hena Iqbal

Year of publication:	2025
Authors:	Mishra, Varsha ; Shaw, Jyoti ; Singh, Ankita ; Singh, Aditya Vikram ; Iqbal, Hena
Published in:	Sustainability in marketing practice : strategies for industry 4.0. - Palm Bay, FL, USA : Apple Academic Press,, ISBN 978-1-032-66812-3. - 2025, p. 79-97
Subject:	Kundenzufriedenheit \| Customer satisfaction \| Mode \| Fashion \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Markenartikel \| Brand

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