An Empirical Test of the Consequences of Behavior- and Outcome-Based Sales Control Systems
| Year of publication: |
1994
|
|---|---|
| Authors: | Oliver, Richard L. ; Anderson, Erin |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 58.1994, 4, p. 53-67
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