An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Robert C. Blattberg and Subrata K. Sen
| Year of publication: |
1973
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|---|---|
| Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 4, p. 421-427
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| Subject: | Markenartikel | Marktforschung | Statistik |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. über Rao, C. Radhakrishna: A study of large sample test criteria though properties of efficient estimates, in: Sankhyā, 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001920481