An examination of the emotions that follow a failure of co-creation
Year of publication: |
September 2017
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Authors: | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 78.2017, p. 43-52
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Subject: | Failure | Co-creation | Emotion | Attribution | Mixed-method | Guilt | Shame | Kundenintegration | Customer integration | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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