Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Praveen Sugathan & Kumar Rakesh Ranjan & Avinash G. Mulky
| Year of publication: |
May 2017
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| Authors: | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 38.2017, p. 64-81
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| Subject: | Co-creation | Failure | Attribution | Customer participation | Service recovery | Expectancy | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695225