An experiment on consumer dissonance
Robert J. Holloway
| Year of publication: |
1971
|
|---|---|
| Authors: | Holloway, Robert J. |
| Published in: |
Consumer behavior : contemporary research in action. - Boston [u.a.] : Houghton Mifflin, ISBN 0-395-04638-6. - 1971, p. 394-403
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 31. 1967, Jan. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002872677