An Experimental Analysis of the Impact of a Behaviour Modification Programme on Salespersons' Effort and Performance Behaviours
| Year of publication: |
1994
|
|---|---|
| Authors: | Cadogan, John W. ; Simintiras, Antonis C. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 7, p. 605-620
|