An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Year of publication: |
2021
|
---|---|
Authors: | Islam, Hafizul ; Jebarajakirthy, Charles ; Shankar, Amit |
Subject: | customer involvement in online shopping | lab experiments | online retailing | online trust | technology acceptance model | Website interactivity | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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