An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce
Tammy Bahmanziari; Marcus D. Odom; Joseph C. Ugrin
| Year of publication: |
2009
|
|---|---|
| Authors: | Bahmanziari, Tammy ; Odom, Marcus D. ; Ugrin, Joseph C. |
| Published in: |
International journal of accounting information systems. - Amsterdam [u.a.] : Elsevier, ISSN 1467-0895, ZDB-ID 2211804-4. - Vol. 10.2009, 3, p. 152-170
|
| Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Experiment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887503