An experimental study on the role of store benefit and information search by shoppers towards in-store communication

Dwarika Prasad Uniyal

Year of publication:	2011
Authors:	Uniyal, Dwarika Prasad
Published in:	Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 4.2011, 3, p. 242-259
Subject:	Ladengeschäft \| Retail outlet \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour \| Informationsverhalten \| Information behaviour \| Einzelhandel \| Retail trade \| Marketingmanagement \| Marketing management \| Indien \| India

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