An exploration of Cava wineries : a resource-based approach
Year of publication: |
2017
|
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Authors: | Alonso, Abel Duarte |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 1, p. 20-36
|
Subject: | Marketing | History | Interviews | Marketing strategy | Spain | Qualitative | Strategy | International business | Conceptual/theoretical | Spanien | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Befragung | Interview | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
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