An exploration of consumers' experiences in physical stores : comparing consumers' and retailers' perspectives in past and present time
Kristina Bäckström and Ulf Johansson
| Year of publication: |
June 2017
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|---|---|
| Authors: | Bäckström, Kristina ; Johansson, Ulf |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 3, p. 241-259
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| Subject: | Customer experience | consumer behavior | store environment | retailing | the physical store | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Kundenzufriedenheit | Customer satisfaction |