An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study
| Year of publication: |
2009
|
|---|---|
| Authors: | Chang, Yuhmiin |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 5, p. 327-344
|