An exploratory approach to develop a new scale to measure the construct of shopping involvement
Dwarika Prasad Uniyal
| Year of publication: |
2013
|
|---|---|
| Authors: | Uniyal, Dwarika Prasad |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 5.2012, 3, p. 209-225
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725651