An exploratory approach to develop a new scale to measure the construct of shopping involvement
Dwarika Prasad Uniyal
| Year of publication: |
2013
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|---|---|
| Authors: | Uniyal, Dwarika Prasad |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 21933832. - Vol. 5.2012, 3, p. 209-225
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117377